Indonesia today is a dynamic nation marked by great opportunity. The country has had one of the most consistent growth rates among global economies over the past ten years, with annual GDP growth averaging almost 6 percent. It is also the world’s 16th largest economy, with GDP at USD 878 billion. the country’s long-term fundamentals—favorable demographics, high private consumption, and rapid urbanization—remain positive.

Indonesia’s population is young, growing and rapidly urbanizing, making it one of the fastest-growing consumer markets in the world ,who are optimistic about their future and becoming increasingly sophisticated in their spending habits and product choices. Understanding the needs and emerging attitudes of this fast-growing consuming class will be critical as companies think about expanding their footprint in Indonesia.

There is also a significant rural consuming segment of 15 million, situated in rural city clusters near large urban centers. These consumers show attitudes similar to their urban counterparts